Will Video Marketing Help My Business?

Will Video Marketing Help My Business?


In this article I am going to help you to understand how Video Marketing will help your business by analysing the main benefits of this type of media.


To start with...

What is Video Marketing?




Video Marketing is simply the use of videos on your website or social media outlets, designed to:

Promote and market your product or service; 

Increase engagement; 

and/or... 

Educate your consumers and customers.

Cost?

One of the first thoughts that springs to the minds of most people considering Video Marketing is that it's expensive....is this true?......not anymore! 

It used to be that digital marketing companies would charge you thousands of pounds to create a simple 2 minute video. 

However, with the birth of the gig economy and the subsequent wave of individual freelancers jumping on this proverbial "bandwagon", the individual elements of, and therefore the overall cost of, a video dropped dramatically.

You can check out one of the biggest freelancing websites HERE.

I recommend searching for Video Explainer...

For example; one of the most expensive parts of a video was the Voice Over, with a professional Voice Over Artist charging anywhere between $200-$400 for a 200 word script.

Now However...





As you can see from the video above, the gig economy really has driven the cost down...

And, of course, this is only one aspect of the Video, there are freelancers on these sites offering every part of video creation you can possibly imagine, as well as some providing the complete package so you don't have to worry about sourcing lots of different creators - all for exceptionally reasonable prices!

So, Let's dive in to the benefits of video marketing and how they can help your business...

The Benefits of Video Marketing

#1: Rank Higher In Search

We all know that a large part of the success of your business online is that, all important, search engine ranking.

Well...

The good news is that adding a video to your website can significantly increase your search engine rankings. 

In fact, the addition of a video increases your chances of ranking on the first page of google results by 50X!

This fact alone makes it more than worthwhile!

#2: Conversions Boost

Conversions are simply the amount of people that actually purchase your product or service as a percentage of the total of people that visited your site.

Obviously, the higher this percentage the better in order to create more revenue.

Now, adding a video to your landing page or website can increase conversions by up to 80%!

Particularly an Explainer Video. It has also been shown that 74% of consumers who watched an explainer video subsequently made a purchase.


This was because the video boosted the consumers understanding of the product or service.

The Explainer Video gives you the opportunity to go into greater depth about your offer, and show your potential customers how it solves their problem!






#3: Build Trust

The foundation of conversions and sales, through building brand recognition and loyal customers who return time after time. 

Videos are far more powerful in igniting emotions and engaging consumers than the traditional wordy blog method. By providing audio and visual stimulation, your potential customers naturally gain a stronger affiliation and interest in your product or service.



By presenting in a more conversational form and a personable approach, videos skirt around the issue, many businesses face online, of the scepticism of consumers buying through websites. 

In fact, 57% of consumers said they were more likely to buy a product through a website video due to the confidence it gave them surrounding the purchase. 


#4: Boost Email Effectiveness

Don't forget, it is not only on your website and social media channels that you can effectively use Video marketing. The building of an email list is touted by gurus the world over as being, potentially, the single biggest factor impacting the success of your business.


However, building the list is one thing, but effectively engaging your email subscribers is another.

Well, it has been shown that; including the word video in your email title can boost open rates by 19% and click-through rates by 65%!




But do remember that some email clients still do not have the facility to play videos in emails. For this reason it is best to include an image of the video (i.e. a cropped screenshot) and then link the image to the video (Top Tip: make sure you include the play button so your email receiver is tempted to click the image!)

#5: Stronger Brand Affiliation and Connection

A major facet of successfully selling products online is "Social Proof". This is where viewers can see that other people like and rate whatever it is you are selling. This is one of the reasons why reviews are so hard fought for and why some go for unscrupulous methods to secure them.

We are in no way suggesting you should do this. However, video can also be used to provide a case study style with customer testimonials - this can massively build on the written customer testimonials already included on your website.

On many of these gig economy websites there are people offering services where you send them your product or link to your service. Then, through videoing themselves, they will provide you with a product review! A fantastic way to instantly build trust in your brand and product or service...



Conclusion

So, there you have it. 5 reasons that prove that video marketing will help your business. With the costs now heavily reduced and the rewards that video marketing can provide to your businesses bottom line, there really is no excuse not to include this medium in your business.

Remember, one of the main drivers of this trend is the shortening attention span of people in general. This isn't surprising, given the amount of information people now consume on a daily basis - the majority of us simply don't want to read through a large blocks of text anymore.

Therefore, make sure you ahead of the trend and hire a talented freelance to create a fantastic, high converting video Now!





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